Press Kit
Thank you for your interest in Mori.
This page gathers the information and assets you need for a story.
Questions and asset requests are always welcome: pr@mori.to
1. About Mori
Introductions you can publish as they are.
About the product
Mori Journaling AI is the first personal journaling device: it turns everyday conversations into a daily journal, automatically. Wear the 15 g device and talk; it detects the start of a conversation, records, and AI transcribes, classifies, and summarizes the day into a one-page journal. Audio is used for transcription only, then deleted, and user data is not used to train AI without the user's explicit consent. Product design by Design Studio S (Fumie Shibata); UI/UX and VI design by Takram. Mori launches on Makuake in Japan at 11:00 JST on August 31, 2026.
About the company
franky, Inc. was founded in 2017. Based in Shibuya, Tokyo, it has built lifestyle brands including WIND AND SEA, moln, and PERVERZE. Mori is the company's first hardware product. Founder Yu Akasaka founded Eureka, Inc., launched Pairs, one of Japan's largest matchmaking services, and sold the company to Match Group in 2015.
Learn more
2. About the founder: Yu Akasaka
Yu Akasaka / Founder & CEO, franky, Inc.
Founded Eureka, Inc., launched Pairs, one of Japan's largest matchmaking services, and sold the company to Match Group in 2015. Founded franky, Inc. in 2017, growing lifestyle brands including WIND AND SEA while making angel investments in around 70 startups in Japan. Mori is the first hardware he has ever made.
It began with something personal. The full decade since his first company, and yet the details were already impossible to recall. Journals never lasted. Then could there be a form of remembering that does not ask you to write? That question started Mori.
The full founding story → About the founder on the About page
Quote (for publication)
"The decade since my first company should have been full, and yet looking back, most of the details were gone. I tried journals many times; they never lasted. So I wondered: could there be a way to keep a record that doesn't ask you to write? That is where Mori began.
Mori is technology that doesn't hurry you. If Mori quietly takes over the remembering, we can put down our notes and return to the conversation in front of us. More happens in an ordinary day than we think. We want to start by keeping it."
3. Design
Design responsibilities are split between the device and the app.
Product design: Design Studio S (Fumie Shibata)
The device is designed by Fumie Shibata of Design Studio S, one of Japan's leading product designers, known for OMRON healthcare devices and the capsule units of the 9h nine hours capsule hotel. The 15 g, 32.6 mm, Forest Green body aims to feel less like wearing a machine and more like keeping a small charm.
UI/UX design / VI design: Takram (Kanako Kawahara)
The app's UI/UX and VI design are led by Kanako Kawahara, a digital product designer at Takram. After graduating from Tama Art University, she led design at several technology startups and joined Takram in 2020. Her work explores comfortable relationships between people and technology through UI/UX and branding.
On the design intent → Brand on the About page
4. Fact sheet
| Product name | Mori Journaling AI |
| Model | MRD01 |
| Category | Wearable journaling AI (the first personal journaling device) |
| Color | Forest Green |
| Size / weight | 32.6 × 31.6 × 13.45 mm / 15 g |
| Ways to wear | Magnetic Clip Necklace Magnetic Watchband |
| Price | US Early Bird $299 (reference price $499; device + Magnetic Watchband + one year of Unlimited) Japan Makuake: Standard one-year set from ¥33,990 (suggested retail ¥54,980) / Unlimited one-year set from ¥41,990 (suggested retail ¥69,980), including tax Japan retail: device ¥28,000 / watchband ¥6,980 / Standard ¥2,000 monthly or ¥20,000 yearly / Unlimited ¥3,500 monthly or ¥35,000 yearly, including tax |
| Plans | Free Standard ($13/mo ・ $130/yr) Unlimited ($25/mo ・ $250/yr) Plans differ only in monthly transcription hours (20h / 100h / unlimited) |
| US shipping | Devices ship sequentially from late July through early August 2026; Magnetic Watchbands ship separately from late August through early September 2026 |
| Japan | Makuake from 11:00 JST on August 31 through 22:00 JST on October 30, 2026 General sales begin at 11:00 JST on November 2, 2026 |
| Regions | US and Japan |
| Sales channel | Official online store (mori.to) In Japan, Makuake |
| App | iOS 18.0 or later Android support is rolling out |
| What is new | While wearable AI recorders focus on meetings, Mori is the first device built for everyday life Audio is deleted after transcription and not used to train AI without the user's explicit consent |
| Privacy | Recorded audio on the Mori device and data stored in the cloud encrypted with AES-256 Audio used only for transcription and deleted after processing DPAs with external providers prohibit AI training and use for other purposes SOC 2 Type 1 audit report obtained (Type 2 in progress) Details at the Trust Center (trust.mori.to) |
| Product design | Design Studio S (Fumie Shibata) |
| UI/UX design / VI design | Takram (Kanako Kawahara) |
| Languages | Transcription: 59 languages and locales Summary output: 112 languages and locales App interface: Japanese and English |
| Design / manufacturing | Designed in Tokyo, Japan / Made in China |
| Warranty | One year from purchase |
| Company | franky, Inc. (Shibuya, Tokyo; founded November 1, 2017) |
| Founder | Yu Akasaka (Founder & CEO) |
5. Availability
US
US Early Bird orders are open through the official online store.
| Set | Includes | Price |
|---|---|---|
| Early Bird | Device (Forest Green) + Magnetic Clip + Necklace + Magnetic Watchband + one year of Unlimited | $299 (reference price $499) |
Sales channel: official online store (mori.to)
Shipping: devices ship sequentially from late July through early August 2026. Magnetic Watchbands ship separately from late August through early September 2026.
Japan
Mori launches on Makuake in Japan at 11:00 JST on August 31, 2026. The project runs through 22:00 JST on October 30.
| Set | Makuake price |
|---|---|
| Device + watchband + one year of Standard | From ¥33,990 incl. tax (up to 38% off / suggested retail ¥54,980) |
| Device + watchband + one year of Unlimited | From ¥41,990 incl. tax (up to 40% off / suggested retail ¥69,980) |
Orders placed by 16:00 JST on September 14 are scheduled for delivery by the end of September. Later orders ship sequentially from the end of October.
General sales in Japan begin at 11:00 JST on November 2, 2026.
Sales channel: Makuake
6. Naming
| Use | Notation |
|---|---|
| Full product name | Mori Journaling AI |
| Short form (fine in body text) | Mori |
| Company | franky, Inc. |
| Lowercase mori | Domains only (e.g. mori.to) |
| Please avoid | MORI ・ mori (in body text) ・ Mori AI ・ 森AI ・ モリAI |
7. Specs
| Model / color | MRD01 / Forest Green |
| Size | 32.6 × 31.6 × 13.45 mm |
| Weight | 15 g (22 g with clip / 42 g with watchband) |
| Microphones | Dual microphones (noise reduction) |
| Recording | Voice activity detection (VAD). White LED while recording, off while muted |
| Mute | Hold the button for 1 second |
| Battery | 24h+ recording / 7-day+ standby (180 mAh) |
| Charging | USB-C, about 1.5 hours |
| Local storage | 30h+ (encrypted on-device). Auto-sync on Bluetooth reconnection |
| Bluetooth | Low Energy (BLE) |
| Water resistance | IPX4 (not fully waterproof) |
| Operating temperature | 0°C to 45°C |
| Certifications | Japan MIC: 201-260218 / CE / FCC ID: 2BVJP-MRD01 |
| Languages | Transcription supports 59 languages and locales; summary output supports 112. The app interface is available in Japanese and English. |
| Manufacturing | Made in China / Designed in Tokyo, Japan |
| Privacy | Recorded audio on the Mori device and data stored in the cloud encrypted with AES-256 / audio deleted after transcription / DPAs with external providers prohibit AI training and use for other purposes / SOC 2 Type 1 audit report obtained |
| App | iOS 18.0+ (Android rolling out). Journal / Timeline / Insights & to-dos / Question |
Device, accessories, basic operations, and availability → Device
8. Photos and brand assets
Open the complete asset library →
| Asset | Format | Link |
|---|---|---|
| Logo (light / dark) | SVG, PNG | Open folder |
| App icon | SVG, PNG | Open folder |
| Product images (white background) | PNG | Open folder |
| Lifestyle photos (worn) | JPG | Open folder |
| App screenshots | PNG | Open folder |
| Founder portrait | JPG | Open folder |
- Assets may be used to introduce Mori in articles, broadcasts, and social media
- Please keep edits to cropping and resizing (no recoloring or compositing)
9. Video assets
(Videos are embedded on this page, with downloads from Drive)
| Asset | Contents | Format | Link |
|---|---|---|---|
| Product film | The main introduction film | MP4 | Open folder |
| B-roll | Cuts of the device, wearing styles, charging | MP4, WebM | Open folder |
| App screen recordings | Journal, timeline, and other key features | MP4 | Request assets |
10. Official links
- Official site: mori.to
- Official online store: mori.to
- Brand movie: YouTube
- Trust Center: trust.mori.to
- X: x.com/morijournaling
- Instagram: instagram.com/moridotai
11. Contact
Phone: +81-50-5476-2600
We usually reply within one or two business days. Review unit requests are welcome here too.